Junior Achievement of East Tennessee: Empowering the Next Gen
For more than a century, Junior Achievement's purpose has been to empower and educate the next generation. Through dynamic, hands-on programs focused on financial literacy, career readiness, and entrepreneurship, Junior Achievement of East Tennessee equips young people with the essential skills and confidence they need to navigate real-world challenges. Junior Achievement not only enhances education but also inspires students to dream bigger and reach higher. The organization’s impact is deeply felt across the East Tennessee region—transforming futures, building stronger communities, and shaping tomorrow’s leaders today.
Nationally, Junior Achievement reaches more than 4.8 million students per year in 209,651 classrooms and after-school locations.
Aligned with state and national education standards, Junior Achievement’s curriculum supports schools and parents in preparing students for their future. Whether it’s understanding personal finance, exploring careers, or fostering entrepreneurial thinking, JA provides tools to make learning meaningful and impactful. Getting started is easy—educators simply choose a program, access ready-to-use resources, and build a schedule that fits their classroom needs, all to inspire and empower young minds.
Programs
Junior Achievement offers various programs to enrich the lives of children. These programs range from targeting younger students in elementary school to more advanced lessons for high schoolers. From learning to manage money to learning about different career areas, Junior Achievement aims to better prepare students for what to expect in life outside of school.
JA Be Entrepreneurial (Think Like an Entrepreneur) - High School
JA BizTown - Grades 4-6
JA Career Speakers Series - Grades K-12
JA Company Program - High School
JA Economics - Middle School
JA Excellence through Ethics - Grades 6-12
JA Finance Park Virtual - Grades 7-12
JA Inspire Entry - Middle School
JA It’s My Future - Middle School
JA Job Shadow - High School
JA Miss Business - High School
JA Our City 1.0 - Elementary School
JA Our Community - Elementary School
JA Our Families - Elementary School
JA Our Nation - Elementary School
JA Our Region - Elementary School
JA Ourselves - Elementary School
JA Personal Finance - High School
JA Take Stock in Your Future - High School
JA Tools for Success - Middle School
Volunteers
Junior Achievement of East Tennessee thrives because of the dedicated volunteers who bring its mission to life. Passionate individuals play a vital role in inspiring and educating students by delivering JA’s hands-on programs directly in the classroom. Through comprehensive training and support, volunteers learn how to create fun, engaging learning environments that spark curiosity and excitement about the future. Their time and commitment are essential to helping students build confidence, develop real-world skills, and envision brighter futures. With every classroom visit, JA volunteers are making a lasting difference—one student at a time.
Junior Achievement of East Tennessee is doing incredible work shaping young minds and preparing them for the real world. We’re thrilled to have Junior Achievement of East Tennessee be part of Connecting Knox. We’re excited to support JA in expanding their impact and deepening their connection to the Knoxville community—helping them grow, thrive, and continue shaping the future of East Tennessee’s youth.
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